In the last year ten per cent of UK households have gone over the digital TV.The Digital Television 2002 survey, conducted by MORI on behalf of the Department for Culture, Media and Sport, (DCMS) shows digital take-up is up to 40%, from 30% a year ago.
A further 24 per cent of people without digital television said that they plan to switch to digital by 2004.
Positive drivers are the breadth of choice it offers, followed by the improvements in picture and sound quality. Concerns holding people back are cost and ‘hidden’ extras such as subscriptions and other charges.
The aim of this research is to gain a better understanding of people’s perceptions of digital TV, their awareness of the issues and an insight into future intentions.
The research will help inform the Government and industry’s joint digital action planning to switch everyone over to digital as part of keeping the UK ahead of technology changes.
The Digital Television Survey 2002 can be found on the DCMS website www.culture.gov.uk under ‘creative, media and arts’ and then ‘forms and documents’.
Further information about the Government’s initiatives relating to digital switchover can be found on the Government’s dedicated digital television website www.digitaltelevision.gov.uk