The Office of the e-Envoy is celebrating some good feedback from TV viewers who access UK online via their TV.UK online interactive is the gateway to government information and services via Sky TV, offering a single point of access to central and local government services.
The TV service is similar to that available to all via the internet, and has just been updated with new navigation so that like the website, information is grouped by topic rather than mirroring any department structure. The new navigation helps ensure users find information that is relevant to them.
According to Sky Television, UK online interactive is one of the most exciting options on its interactive menu. Since the launch of the trial, nearly 100,000 households have used the service. Feedback has been overwhelmingly positive, with 90% of the 17,000 people who have offered feedback on it saying they’d use it again.
The Office of the e-Envoy is particularly keen to see the service on TV as well as on the web because it is hoped it is reaching people who, as yet, are not using the web to access public service information or at all.
And, although it’s too early yet to indicate how people are using the service, it appears that people are prepared to use it more than just to find out information – with half of respondents indicating a willingness to either apply for a driving licence or driving test through their TV sets.
For those who live in Suffolk there is even more content available (delivered in partnership with Suffolk County Council). They are able to obtain further information about local services through UK online interactive. More local councils and government departments will follow over the coming months.
UK online is a partnership between government, industry, the voluntary sector, trades unions, consumer groups and the public, forged to enable everyone in the UK to make the most of the Internet.