By Leonora Cordon Getting messages through to the public is a major challenge for public service organisations. Private sector marketing usually has a fairly tight target audience, but the public sector’s audience is diverse, embracing factors such as different languages and cultures. The author describes how Royal Mail used a whole range of channels and techniques to get across the message about changes in the way in which postal charges are calculated.

WATCHDOG SAYS WATER COMPANIES ARE TOO SLOW TO INVEST

Water companies have been criticised for being too slow in getting started on their 16.8 billion pound five-year investment programme. A consumer group has also urged the companies to get back on track in giving consumers what they have paid for.

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DOCTORS WARNED TO GUARD AGAINST BIAS TOWARDS AFFLUENT PATIENTS

Better off patients are seen as more attractive by family doctors than those that come from deprived backgrounds and, new research today says, that could be one reason why they get better treatment from their GPs. The study is published in the Royal Society of Medicine’s “Journal of Health Services Research & Policy”.

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